Instant Upsell is a product that offers an easy option for customers to self-serve into a higher class of service and generate incremental revenue. Various designs and functional prototypes were created to test the flow and determine the best way to introduce the offer.

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A full-screen modal was deemed too disruptive to users simply trying to access their flight information.

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A short panel was more effective at teasing the offer without getting in the way. The full offer appears when the offer is selected. When the offer is dismissed a floating banner appears above the flight card to keep it accessible.

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Flow

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Instant Upsell was a huge success and generated $8 million just four months after its launch.