Instant Upsell is an easy option for customers to self-serve into a higher class of service and generate incremental revenue. Functional prototypes were created (in Sketch and Flinto) to present the new product as effectively as possible.

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A full-screen modal was deemed to disruptive to users trying to access their flight information. A shorter panel was created to tease the offer more softly to customers. When the offer is dismissed a floating banner appears above the flight card to keep it accessible.

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Instant Upsell was a huge success. The product generated $8 million just four months after its launch.