Designing seamless digital experiences where customer needs, business goals, and brand storytelling meet.
Feature Projects
Redesign of Wheels Up’s booking experience to make trip selection faster and more intuitive.
Design thinking with LUMA Institute is a human-centered approach to solving problems and creating innovative solutions.
Exploration of a unique and engaging experience for accompanied minors on American Airlines flights.
Concept reimagining the airline catering experience through streamlined workflows and intuitive digital tools.
Experience that invites Wheels Up members to search, book, and pay for Delta flights using their Wheels Up funds.
Simplifying complex customer journeys
Identify Friction
I audit existing experiences to uncover usability issues, operational inefficiencies, and moments where customers lose confidence.
Simplifying complexity
From booking flows to service experiences, I transform complicated systems into experiences that feel clear, intuitive, and effortless.
Design with intention
Every interaction should serve both user needs and business goals—whether that means increasing conversion, improving retention, or reducing support dependency.
Create confidence
Great experiences help users feel in control. I design moments that build trust through clarity, transparency, and thoughtful details.
Hi, I’m Anthony
I am a UX Design Manager at Wheels Up, where I design digital experiences that help travelers navigate complex journeys with greater ease and confidence.
Over the years, I’ve worked across booking flows, service experiences, website redesigns, and customer touchpoints that require balancing business goals with high customer expectations.
I’m especially drawn to brands that value simplicity, thoughtful design, and exceptional service—qualities I admire in companies like Apple, Airbnb, and Uniqlo.
Outside of design, I enjoy exploring new cities and cultures, catching indie shows, or exploring local bike trails—experiences that continue to inspire how I think about connection, movement, and memorable experiences.
On rotation: CD Ghost, Beach Vacation, Blue Hawaii, The Marias…
Let’s Work Together
