Anthony Ponchelle
Designing seamless digital experiences that simplify complex customer journeys—where customer needs, business goals, and brand storytelling come together.
Experience
18+ Years • Enterprise UX • Web & Mobile • Design Systems • AI Prototyping
Featured Projects
Reimagining the Private Booking Experience
Designing Through Customer Insight
Shaping a Mobile-First Experience
Shaping the Unaccompanied Minor Travel app
Transforming In-Flight Catering
Elevating the Digital Car Buying Journey
Connecting Private and Commercial Travel
Building a Scalable Design System
Simplifying complex customer journeys
I audit existing experiences to uncover usability issues, operational inefficiencies, and moments where customers lose confidence.
Identify Friction
From booking flows to service experiences, I transform complicated systems into experiences that feel clear, intuitive, and effortless.
Simplifying complexity
Every interaction should serve both user needs and business goals—whether that means increasing conversion, improving retention, or reducing support dependency.
Design with intention
Great experiences help users feel in control. I design moments that build trust through clarity, transparency, and thoughtful details.
Create confidence
Hi, I’m Anthony
I’m a UX design leader with 15+ years of experience creating digital products and customer experiences across travel, aviation, and financial services.
Most recently, I led UX Design at Wheels Up, shaping booking, travel, and service experiences for members and internal teams. Throughout my career, I’ve worked across complex booking flows, service experiences, website redesigns, and digital products where business goals and customer expectations need to work seamlessly together.
Originally from France and now based in Texas, I draw inspiration from travel, culture, live music, and the different ways people interact with the world around them.
Outside of design, you’ll usually find me exploring local trails, enjoying local festivities, discovering new cities, or catching an indie show.
Let’s Work Together
