Anthony Ponchelle
Designing seamless digital experiences where customers needs, business goals, and brand storytelling meet.
Selected Experience
Featured Projects
Reimagining the Private Booking Experience
Designing Through Customer Insight
Shaping the Unaccompanied Minor Travel app
Transforming In-Flight Catering
Connecting Private and Commercial Travel
Simplifying complex customer journeys
I audit existing experiences to uncover usability issues, operational inefficiencies, and moments where customers lose confidence.
Identify Friction
From booking flows to service experiences, I transform complicated systems into experiences that feel clear, intuitive, and effortless.
Simplifying complexity
Every interaction should serve both user needs and business goals—whether that means increasing conversion, improving retention, or reducing support dependency.
Design with intention
Great experiences help users feel in control. I design moments that build trust through clarity, transparency, and thoughtful details.
Create confidence
Hi, I’m Anthony
I lead UX Design at Wheels Up, where I help shape booking, travel, and service experiences for members and internal teams alike.
Over the years, I’ve worked across booking flows, service experiences, website redesigns, and customer touchpoints that require balancing business goals with high customer expectations.
Originally from France and now based in Texas, I draw inspiration from travel, culture, live music, and the diverse experiences that shape how people interact with the world around them.
Outside of work, you'll usually find me exploring bike trails, spending time by the lake, discovering new cities, or catching an indie show—experiences that continue to inspire how I think about connection, movement, and memorable experiences.
Currently on rotation: CD Ghost • Beach Vacation • The Marias
Let’s Work Together
